Monday, May 7, 2007

Welcome to istyle!


iphone has created a new feature, istyle. The istyle function is your own personal stylist in the palm of your hand. Your stylist is available for all your fashion dilemmas. From finding the latest bargain, to how to dress your body type appropiately. istyle allows you to scan a picture of your body into the iphone and display clothes on your virtual body.

The iphone with the istyle feature is targeted towards fashion conscious women ages 18-60. iphone with istyle will be coming to apple and cingular stores near you mid June 2007. It retails for $725.

istyle: closet


When you click on the istyle icon on your iphone it takes you to the closet where you can enter all of the istyle features.

istyle: profile


When you first get your iphone with istyle you have to create a user profile. You will be asked to type in your name, birthdate, measurements, scanned body image, and personality. The reason for this is so that istyle can assign you an appropiate personal stylist.

The way you scan your body image into the iphone is you connect your iphone with your computer and upload an image of your body clothed in undergarments to the iphone. When you are shopping iphone features a barcode scanner. All you have to do is point the camera at the barcode on the clothing tag and it automatically uploads the image of the clothing item on to your virtual body.

Sunday, May 6, 2007

istyle: main page



On the main page of istyle there are eight icons that are activated by touch. The icons are: profile, stylist, favorite stores, recent purchases, bargains, nista finder, zipcode chic, and fashion climate.

Stylist:
When you complete your profile it designates what stylist would be best for your fashion needs. When you touch the stylist icon your stylist will appear with the up to the minute trends, and fashion advice for you. When first meeting your stylist she will ask you for an inventory of your wardrobe to assess in what direction your wardrobe needs to go.

Favorite Stores:
This is a log that keeps all of your favorite stores and displays the store hours, contact information, and future sales. istyle displays your top five stores you shop at the most but you are also able to tag stores that you really like.

Recent Purchases:
When purchasing new items you have to scan the barcodes of everything you buy in order to log your purchases. This feature allows you and your stylist to track your wardrobe and spending.

Bargains:
This feature will automatically notify you when the stores you shop at are having sales and stores that you have similar tastes at. When shopping this feature will let you know which store you can get the best deal at.

Nista Finder:
This feature is a networking tool to connect other users who share the same fashion interests as you. It will also notify you when one of your fellow nistas in shopping in the same neighborhood.

Zipcode Chic:
When traveling to different neighborhoods, restaurants, clubs, events, cities, states, and countries enter in the name and address of where you're going. istyle will tell you what is the apporiate dress and atmosphere for that particular place.

Fashion Climate:
This feature updates with the current weather conditions and what would be the appropriate clothes and accessories.